The Project: Westbrook Farms Identity Narrative
Still Images/Audio: Crystal Street
Production: Street Studios
Westbrook Farms approached Street Studios with a perplexing challenge- to help bring this hay brokerage company into the online arena using a visual narrative to connect the audience with the vivacious personality of Westbrook’s owner and educate the customer about the intricacies of buying and selling hay.
We chose to spend several days documenting the owner, using still images and ambient audio, as he traveled throughout Southern Pines, N.C. touching base with clients and checking on the distribution of hay from a recent harvest. After the shoot, we conducted an indepth interview with the owner and wove the story of the company, its logistics and the nuances of hay into a narrative for use on Westbrook’s website. We are currently working with Westbrook to build a digital platform for funneling customers to learn more about the company and how to order hay through the farm.